Situational Analysis:  Credit Card Marketplace

The industry had profit success in the last 5+ years by growing in a
declining interest rate environment.

HOWEVER, the industry has consolidated, been distracted by technology issues,
resigning itself to commoditized products and penalty pricing.

There is also an apparent inability to reduce/replace a dependency on:

• 0% introductory offers
• balance transfer incentives
• reward / spend / card technology programs

Regulatory and consumer advocacy concerns (and “noise”) have reached new levels.

The credit card industry has matured.

Few new opportunities for differentiation exist... ENTER Paymentflex^®